There are a number of reasons why SEO is important. And we condensed them all here. As a business owner who's planning to get a website, you've probably heard the term SEO.
And you've probably wondered what this acronym is and why every web designer you listen or talk to mention it. In this article, we will explain what is SEO and why so important for your business...
Imagine you're wanting to eat a burrito in the middle of the night and you don't know where to find an authentic Mexican joint in your area. Your best option at that moment is to search for it in Google.
You open your smartphone, type in "burrito near me" and hit the search button. In less than a second you will be able to see a list of establishments that are offering "the best burritos in town".
Now all you have to do is choose from the list. And perhaps you'll select the first one, right? And that, my friend, is how SEO works. It lets your business be on top of the search engine game by putting your website on the number one spot.
And that’s pretty much just scratching the surface.
Consumers today live in a digital world. According to Accenture, an estimated 94% of B2B buyers say that they search online before making a purchase.
Brands that do not take the initiative to leverage and understand the importance of SEO will be left behind and miss out on a great deal of value they could be adding to their business.
What Is SEO?
Search Engine Optimization - or simply known as SEO - is a bunch of strategies used to bring the website's visibility on any search engine's first page (most businesses prefer Google as the search engine of choice).
These strategies can be used all together while some choose to use just a handful or even one. SEO is arguably the most important aspect of developing your website and content. However, it is also the most unexplained and most often ignored.
But when SEO strategies are discussed and applied consistently, you will be able to notice its effect on your website and, eventually, the success of your business.
How Does SEO Works?
Search engines - such as Google - always track on websites to gather information. They use "spiders" - a certain kind of program - to "crawl" on websites to check on information and value of the content.
When these spiders get to crawl the info and data they needed, they will then gather these back to the search engine database. These data will be then sorted out and placed in another program which will then signal them to pull information out once a certain keyword is used.
These information are kind of too much to digest don't you think? Don't worry, you're not alone. SEO, when explained, can be too mind-blowing at times. But we can't explain enough how very important it is for your business website.
When you come to understand it, invest some time to actually learn it, you will be able to reap the benefits of its profit-maximizing results.
Why SEO Is Crucial For Your Business Growth?
As we mentioned, there are many ways to apply SEO to your business website, but the primary goal is to keep yours visible on page 1.
Yes, page 1 IS the goal. Search engines will put you on top of their list when they know the true value you can bring to their visitors.
Why Most Buyers Rely On Search Engines?
We live in a day and age where digital technology is literally right in front of our faces. A study concluded that, by 2021, the global economy of making sales through website will be more than 4 trillion dollars.
Another study suggested that 3/4 of the daily search results are mostly about business inquiry and 30% of it are made up of purchases, bookings, and deals.
So what's in it for your business? It only implies that if your website is on top of the search pages, you are most likely to get more sales from the traffic coming from search engines like Google.
How SEO Backs Your Business Credibility?
We understand that it takes time for any business to gain trust and credibility. We also understand that you need to exert much more time and effort to build it - but SEO can help you in that aspect.
SEO is like a moral code handbook for your website. It makes you adhere to provide a functional website with great user experience. And when you do follow these SEO strategies you would be able to strengthen the credibility of your business.
When done right, potential clients and customers trust everything that you have to offer. This won't take overnight - Rome wasn't built in a day - but all great things start with the first step.
How SEO Influences Offline Sales?
Another important reason why SEO is important for your business is that it heavily influences your offline sales.
It's not all the time that you can make sales through your website, but most users often visit your website first before checking out your physical store (just like our first example).
How SEO Helps You Keep Everything In Check?
Let's just put it here: SEO is not a one-time tactic; it has to be checked and updated regularly. When you reach your ideal weight after going back and forth to the gym for five months, you wouldn't really stop doing your workout routine.
The same goes with SEO. When you reach the top of the search results, it won't stay long there if you don't update it regularly. The worst part is that, there are some instances that it's going to be hard for you to come back to the top once your website is way back in the back burner.
Does SEO Provides Any Advantage Against Your Competition?
When you apply SEO to your website, you're way ahead of your competition. You're not the only one that has the same business as you but, fortunately, not all of your competition is applying SEO to their website (if they have any).
You may have the same products or services but when your customers see your brand first on Google, you're most likely to sell and profit more. Especially when your competition's business is nowhere to be found in Google.
Does SEO Creates new Opportunities To Interact With Your Customers?
SEO is not just for brand visibility and better conversion rate, it is also good for keeping your customer's attention. When your website has more visitors, this is a good opportunity for you to have them leave their contact info.
You can do this by putting a subscription box within your pages, where they can type in their name and email.
That way, you can interact with them via email or phone whenever you have any promotions or updates that you think they will find interesting. Just make sure to be consistent with it, however, but that's another topic to cover.
Is SEO A Good Investment For The Future?
Aside from being a tedious task, another reason why most business owners often ignore SEO is that they think the process is expensive.
Yes, it may take as much money as it takes time but see it as an investment – rather than another expense - for the future of your business.
SEO is an investment because: a.) it gives you better return on investment (ROI), b.) it comes with risks, and c.) it can hinder your business' growth when not done right or when ignored.
Which Is Better: Organic SEO Or Pay Per Click?
There are two main types of SEO: the organic and the non-organic. Organic SEO is the ones we do while non-organic ones are those paid promotions and advertisements you see from time to time.
But we just want to set this one straight; SEO wins over paid advertising any day. Why is this so? Most search engine visitors frown on paid ads and they would simply skip them.
However, don’t ignore paid ads altogether. They can be used effectively when it is strategized accordingly. But that will be another topic to explore.
Do You Know Your Other Businesses Can Ride Along With The Success Of Your Website's SEO?
You know why companies work with successful bloggers? Because, apart from their influence, they can benefit from the bloggers' website traffic.
It's totally up to you when you want to reach out to bloggers or influencers, but when your website has a good SEO you don't really need them anymore.
Instead, if you have other businesses or if your friend or family has their own business, you can always hook them up with free advertising by using backlinks or create a unique content for them.
This is also another opportunity to get backlinks and collaborations with other websites.
Did you know SEO Works 24/7?
Last but not the least of the reasons why SEO is important to your business is that it works 24 hours a day, 7 days a week. SEO doesn't rest and, more importantly, your rankings won't just leave its position within the night.
All you need is an occasional check and you will be able to increase the traffic of your website all day. The best part is that, even when you sleep, search engines will still have your back in promoting your business.
This process uses the very technology to help optimize your business, that’s why SEO is important. So if you want more traffic coming to your website, gain reputation, and lure more sales in, then SEO should be practiced. If you need help in this department you can get help from SEO experts who can do it for you. Click on the link for more info.